We developed a fully integrated PR campaign built around an original piece of industry research. The success achieved in generating leads for the organisation has made similar research reports a central part of its ongoing strategy.
For the launch of Catnic’s SolarSeam® system, the question was, how do you elevate a product launch into an event with more impact and longevity?
This exciting multi-media campaign featured four well-known faces from the industry helping to boost audience awareness and engagement.
Collaboration and our team’s design expertise allowed us to successfully deliver a highly visual 300-page brand resource for Thorn Lighting.
The success of the pilot has been such that the campaign is now due to be rolled out across all of its branches.
We helped Thorn Lighting bring an innovative new lighting specification tool to the market through an internationally focused multi-channel campaign.
We achieve an average of 37 pieces of coverage per month for Makita with 73% of this coming from free editorial rather than paid-for opportunities.
In just six months we achieved over 187,000 media impressions with only four pieces of coverage subject to an editorial charge. Analysis shows that we consistently achieve more coverage for Forbo's product launches than any of its competitors.
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