Launch of Surestep Fast Fit

It’s an adhesive free, HSE compliant safety flooring range designed for demanding commercial environments where a quick turnaround and minimal disruption is required - but where slip resistance is also a priority. It's perfect for all sectors where safety is important, including healthcare, education, retail, public buildings, and offices.

From an initial launch release and subsequent sell-in of topical features focused on the environmental and time-saving benefits of adhesive-free flooring, CIB was able to secure an initial 12 pieces of coverage across the flooring, specification, retail, public sector and FM press, with a further six commissioned features spread nicely across a six-month period to give longevity to the campaign and increase OTS. The coverage achieved over 187,000 media impressions and only four pieces were subject to an editorial charge. A mixture of print and online, 100% of the online coverage included a backlink, on websites with an average Domain Authority Score of 33.

This high level of coverage is typical of that achieved for Forbo, with competitor analysis demonstrating that Forbo achieves significantly more coverage for product launches than any of its competitors.