Fixing a major brand re-alignment issue

For Fixfast, we completely dissected and re-aligned the brand’s look and feel, with an initial project to undertake a strategic overview resulting in a major project to create new brand guidelines, the re-vamping of its literature suite, website and new offline and online advertising campaigns.

Following a detailed discovery phase to fully understand the challenge, our design team lived and breathed the brand and its information architecture, before embarking on the design stage and the re-alignment of all printed material. The full scope of the project included a major product directory, case study leaflets, technical data sheets, multiple product brochures, dual branded literature, stationery, PowerPoint templates and sample boxes. We then re-designed the e-commerce website based on solid UX principles making positive changes to the navigation and menu system - resulting in improved clarity and ease of navigation across all pages.

The set of design rules we developed and implemented has brought a real consistency to the business, both in print and across its wider digital presence.