Nu-Heat
A Nu era
In a time when everyone appears to be thinking purely digital, it’s refreshing to work on a large-scale literature project.
Our broader brief was to develop a new set of visual guidelines that would build a strong brand identity and that were sufficiently flexible to work across their marketing materials from literature, exhibition stands and packaging right through to the website and video content.
A key output of the branding brief was the design of a seventy page brochure communicating their full product range while re-enforcing their position as providers of bespoke system design, supported by technical expertise and an unbeatable customer experience for anyone involved in choosing UFH and/or renewables.
We managed the entire project from the copywriting and associated tone of voice, design, the photography brief as well as producing all the illustrations.
“All the hard work has certainly paid off and the brochure marks a new era for Nu-Heat communications. We used the brochure at our first show this weekend and the feedback was that it was brilliant.”
Becky Davies, Marketing Manager, Nu-Heat UK LtdThe new brochure covers their three main product areas of underfloor heating, heat pumps and solar thermal while the use of easily identifiable, colour-coded sections helps ensure distinct messaging is delivered to different target audiences.
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