Social media content for the Purdy Mentor of the Year Campaign

The main intention of the assets was to promote the event to Purdy’s target audience and ultimately boost the number of mentor submissions for the awards. Consequently, this saw the production of a range of content from written blogs and emailers – to videos and infographics intended for social media ‘stories’, maximising exposure and usage of platform features.

These assets, along with other assets created for the campaign, will aim to increase the engagement surrounding the awards and consequently boost submission numbers. This success will be measured through the analytical results of the content, something I will be keen to study following my most recent apprenticeship course on evaluating analytics for success.

The promotional content for Purdy Mentor of the Year 2024 can be found across Purdy’s social media channels.