To help mark the occasion, we invited trade and local press to Forbo’s manufacturing site in Telford, the home of Nuway.
Split across the day, with the messaging tailored to suit the differing press interests, the event included a guided tour of the factory and centenary exhibition, offering insight into Nuway’s fascinating history and heritage.
The event resulted in a great spread of coverage across multiple titles, with more still to come.
As well as helping to facilitate the event, we attended and captured a variety of content for use on social media, including interviews with Jason Holmes, Forbo’s Head of Design Textiles, and behind-the-scenes clips from the day.
Keep your eyes peeled on Forbo’s social channels to find out more….
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