Pushing the Energy Efficiency agenda

Knauf Insulation created the idea of an Index that benchmarked LAs against each other for energy efficiency policy and key deliverables; in order to create conversations about best practice and the barriers some faced. The company researched 20 types of publicly available data from LA’s, but which had never previously been assembled in this way.

CIB developed a thought leadership programme, delivered through a combination of PR and social media, to highlight that best practice is an effective tool that LAs can learn from whilst encouraging the wider energy industry, MPs and councils to engage.

This pushed the topic higher up the Government’s agenda whilst building Knauf Insulation’s reputation as an expert on Local Authority energy efficiency best practice.

The campaign was a huge success and due to the development of partnerships and the fantastic response from LAs, the need for a second itineration of the report was secured with a major extension of the scheme that quadrupled the Index from 25 to 100 LAs.