Heating up engagement

CIB recommended that The Radiator Company increase its brand awareness and tap into the growing interest in interior décor and home renovation on Instagram – a previously untapped channel for the brand.

Following an initial social media engagement plan and platform launch, CIB recommended The Radiator Company amplified its presence on the channel by working with micro influencers. Following an analysis and sourcing exercise, CIB embarked on a PR strategy with two popular interior and home renovation profiles. As part of the PR agreement, the accounts were gifted beautiful radiators to complement their interior schemes, with several aspects of the radiator installation documented on each of the profile Instagram accounts in return – from their selection of the radiator designs through to the final interior results and aesthetic.

By cultivating, managing and facilitating the partnerships with popular Instagram influencers and supporting their documented interior journeys, CIB enabled The Radiator Company to achieve rapid growth on this platform. In particular, with the assistance of the influencers, the company far exceeded its KPIs: By layering an influencer strategy with Instagram growth tactics, CIB was able to achieve The Radiator Company’s first year follower targets six months ahead of schedule. With an inspired following, the company also experienced an increased number of business enquiries – many correlating to the timing of influencer posts, and a significant increase in demand for the products the influencers had been gifted.